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[Chinese shoes Network - Brand Dynamics] people visit the Nike headquarters, few people went to the third floor, Rice Jerry House (the Jerry Rice Building) of?. An area of ??192 acres of the Nike headquarters in Beaverton, Oregon City, which is located at the north end of the headquarters building of the park. Even Nike's own employees, the majority of people in this building where the staff is doing what in the end is also poorly understood. There on the floor, the door block sign that read "exclusion zone: we hear you knock on the door, but we can not let you in," This sentence is not entirely a joke. Building, five or six groups of employees, gathered in various conference rooms, a conference room whiteboard filled with all kinds of equations. Supreme among them men, both engineers, there are scientists who or from the Massachusetts Institute of Technology (MIT), or from Apple (Apple). Heavily guarded building, non-disclosure: If a visitor allowed to enter, but he stared at a computer screen for longer time during a visit, soon there was a public relations officer jumped out to block his line of sight. so strict secrecy programs and special channel safety monitoring technology was just the tip of running shoes can enjoy the benefits: For example, discovered a new type of polyurethane foam blowing, or the cushion technology has made other breakthroughs. But we say this lab employees are not in the manufacturing of shoes, clothes. They are quietly waging a marketing revolution. This building is "Nike digital sports" (Nike Digital Sport) location. It is the department in 2010, Nike's newly established. On one level, the department's goal is to develop a variety of equipment and technology to help users monitor individual relevant statistical data at the time to participate in sports. The department's most well-known product is the Nike + running sensor. The jointly developed with Apple's products can monitor jogger in sports performance, soon available on the subject blitz. Now, there are Cheap foamposites for sale 500 million people take advantage of this tool to check their state of motion. Last month, the "digital movement" section introduced the first heavyweight successor - monitoring the energy output of the "fuel wristband" (FuelBand). However, the work of digital moving part of research and development must not be limited popular sports small equipment. This department gathered the world's most outstanding marketing staff, they single-handedly hold the data of Nike consumers, occupy a unique advantage, is expected to use the data to track consumers to create an online community, so as to establish strong relationships with consumers unprecedented . Nike plans to develop a huge, ready to shift most of its marketing activities in the digital domain, and this is part of it. Since the "just do it" phrase slogan was born, or even who Portland State University (Portland State University) graphic design students to draw the check mark logo Nike Swoosh (meaning "whizzed on paper "- Annotation) since Nike headquarters ushered in the most significant change. Try to recall what you saw on TV recently Nike commercials. If you remember, do not be surprised. Although Nike's total marketing budget is still rising steadily, and last year it was reached a record of $ 2.4 billion, but it is spent in the United States television and print media advertising within three years on the drastic reduction of 40 percent. ? Brian Collins is a brand consultant, also a senior creative director of the advertising industry, he said:. "Now, Nike has rarely put in traditional media advertising a" past that from top to bottom, around the most popular single product launch marketing campaign is gone, whether it is your superstar Tiger Woods endorsement, launched autograph version of "Air Force One" (Air Force 1) or publish parody appeared in the late 1980s by the cloth? Jackson, Nike's brand identity alone will be able to sell the brand of "Cloth know" (Bo Knows) commercials. These marketing tools have been new, full of in jordans on sale online teractive marketing campaigns element substitution, they allow users to communicate directly with Nike. Message to the big screen erected 30-storey Johannesburg Nike Twitter fans;; from the strap and then to monitor the state of motion by Oscar-nominated director of photography, not in prime-time television broadcast, but on Facebook premiere large-scale advertising, This is reflected in the new marketing trends. ? Jon Eriksson Baum Bond is Bond Sena Ke Partners (Kirshenbaum Bond Senecal & amp; Partners)?? Co-founder, who now runs a social media advertising company. He said: "Obviously, Nike believes that even if there is no large-scale television advertising, their business can still done fast." Cause When this transition is simple: Nike need close to the consumer. The core consumer image is a 17-year-old boy. He spent than adults sneakers on 20% more, but he had to give up TV, but in all kinds of online communities in a nice duck. Nike not only think they have without the help of a massive TV advertising will be able to develop new markets, it said that the digital world allows the formation of its brands and consumers closer interaction - tightness might be comparable to the development of early Nike. At that time, that is, the 1960s, the company founder Phil? Knight drove his car, personally sell shoes. Not long ago, in the "Fortune" magazine (Fortune) interview, Nike CEO Mark? Parker in Beaverton that room filled with knick-knacks his office said that this is a major change. He said: "The previous mode of communication is that it is our product, which we do advertising, hope you like but now communication is a dialogue.." different markets favor different athletes. In China, people of Kobe & middot; Bryant (Kobe Bryant) madness. Believe it or not, the great Kobe there than in the United States. He presided over his own reality show, every year around the Chinese parade, with fans meet. Morningstar (Morningstar) analyst Paul & middot; Si Wen Nande (Paul Swinand) said: "He is Michael & foamposites for cheap middot; Jackson (Michael Jackson) and Michael & middot; Jordan (Michael Jordan) combination." Bryant to sponsor Nike cap imprint on the emerging middle class, which is the Nike brand new customer base. Nike in which this market is its biggest growth engine. (Chinese shoes Network - the most professional and authoritative Footwear News)has finished the March Nike Air Max Day, and the April Adidas NMD Day can not be missed either! 19 new color and design Adidas NMD meet with you today, including 4 NMD , R1, 10 NMD R2, 3 NMD XR1, and 2 NMD CITY SOCK 2, ready?! ADIDAS NMD R2 "TWO-TONED" PACK offer date: 2017.4.6 price: $170 color: Core, Black/Core, Red-Footwear, WhiteStyle number: BA7252 ADIDAS NMD R2 "TWO-TONED" PACK offer date: 2017.4.6 price: $170 color: Footwear, White/Footwear, White-Core, Red number: BA7253 ADIDAS NMD R2 offer date: 2017.4.6 price: $170 color: Navy/White-Red number: BB2909 ADIDAS NMD R2 offer date: 2017.4.6 price: $170 color: Red/Core, Black-Footwear, White number: BB2910 ADIDAS NMD R2 offer date: 2017.4.6 believes that everyone should not be unfamiliar with the Nike SB Dunk "Diamond" color scheme. and DentKicksCustom have recently customized units; from "Diamond" color draw inspiration, Tiffany Adidas UltraBOOST Triple equipped with blue Black shoes, are reflected in the shoelace and Heel Counter, and Three Stripes is in stark contrast with the white color with the shoe body color, at the same time the whole atmosphere full of Diablo and reveals the unique fresh feeling. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! with the weather getting cold, the 2014-15 season cba league is coming to us, as a League official sponsors and equipment, strategic partners, Li Ning brand for the league's players specially prepared a variety of excellent boots, in order to better s cheap jordans for sale erve the player, Li Ning basketball designers according to the characteristics of the players, basketball boots to & quot; Ling & quot;, & quot; force & quot; two kinds of style, & quot; Ling & quot; boots is more suitable for players on the pitch is flexible, light and fast, & quot; force & quot; boots more in line with the forces that cover the whole, invincible players. Different style, different division of labor, but also reflects the Lining brand for the athletes' concern and intentions. We report on a basketball hero today is the & quot; force & quot; style a Boots - Li Ning strike (- power). Li Ning strikes the upper with synthetic leather + carbon fiber membrane + mesh texture, with molding process, carbon fiber bandage collocation, which makes the double high sneakers can significantly enhance the stability of intense exercise, to avoid sports injury. Let " on the court; force " style of the players, you can rest assured that bold action will be put in place, no fear of injury caused by the risk. the sole use of carbon fiber material arch support piece is we often refer to the "carbon plate", its tenacity and strength can make shoes stability to achieve the perfect state. It 3D protection concept of carbon fiber sheet and vamp carbon fiber membrane can not only provide a full range of protection performance, but also enhance the movement of the force transmission effect. 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Sale item for ABAJ015-3, September 20, it is in the future in front of us, the sale price for 519 yuan, if you are also a raging audience in the court of the king, then choose the Li Ning strikes, along with a strong & quot; force & quot; struck it! attention more sneakers related information, as in the slam dunk, welcomed the public subscription number, micro channel search DUNKHOME and subscribe to the surprise and daily guess shoes to play the game, beauty and your various interactive Oh! Micro-blog search dunk home, understand the latest information and all kinds of basketball. source: sina sportsin addition to Valentino, Louis Vuitton, Saint Laurent, BLUE BLUE, Stussy HUMAN, MADE has launched the Souvenir Jackets style, is this year's most striking single coat. Valentino specially make the column the 2016 summer new, clearly showing different patterns, such as dragon, eagles, Hawaiian flowers, butterflies, birds and beasts, camouflage and elements, using high quality Satin "tech Satin" to create a nostalgic feeling.by the St & eacute; phane Ashpool Pigalle main reason can be described as a meteoric rise in recent years, a clothing brand. Recently, Pigalle released latest single product wool jacket, gray color to color, texture and pattern using animal covered sleeves, looked full texture. And its simple shape, with excellent thermal features, to brand the product detail thorough control of power, to create this award many believe will be a single product with the family's heart. Product is now added to sale, priced at 2335 dollars, like a friend may wish to reference.was in Jordan Michael during his rookie season when the Losangeles Lakers NBA Khalid Ali recently the caddy, get a pair of Michael Jordan in the game wearing shoes Nike Air personally ship auction, this shoe has 31 years of history, this is the Michael Jordan and Nike signed a contract of the first ball shoes shoes. And through the SCP auction website Michael Jordan is strictly verified in his debut season for the Chicago bulls early boots. This shoe is very memorable, although not Air Jordan series shoes, but the upper part has the most valuable Michael Jordan autographed. According to data provided SCP auction website, MJ with a foot on the pro debut season game Air Jordan 1 to be auctioned to $31070, while Khalid Ali I think his this pair of shoes will auction to $50000 price, does anyone this shoes pay? 1626 Baba, come and see how much you would like to pay for this historic collection Friends who want to bid can be aware of the spcauctions.com, which will end on April 25th. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! AV Deep-Fried Chicken with Chili Pepper come new year Shawn Yue endorsement three bars, his AJ how to bask? Talking about the relationship between celebrity endorsement and brand development I don't like to buy money at home! Will you play high-end sneakers? By the end of , the "/1626 tide community" was finally closed! ADI, eventually 10000 yuan shoes wang! But these eight pairs of high price shoes are not happy, - - - - - - - - - - to the tide recommended - - - - - - - - - - SuperStar 80s DLX imitation old white gold black label retro ASICS Gel-Lyte V15 men's retro shoes exotic KOBE X Silk color is about to hit! Street s Adidas Originals ZX Flux, is a new work, of course before Xenopeltis Snake (xenopeltis unicolor) after exposure to black color is very attractive. Currently, another Silver silver color exposure. Like a snake, it normally appears in silver gray, but under bright light, a 3M will appear. Unfortunately, there is no news of the sale of these shoes, and interested friends can continue to pay close attention to our reports. The fragment design x Nike Roshe LD-1000 black version incorporates woven Adidas Originals ZX FLUX Prism Weave series comments on last article: fragment design x Nike Roshe LD-1000 black version next: incorporate woven Adidas Originals ZX FLUX Prism Weave seriesAdidas creates Busenitz Pro Horween 2017-04-29 11:00:37 with luxurious cortex recently, Adidas teamed up with Horween, a well-known leather manufacturer in Chicago, to launch Adidas Busenitz Pro Horween shoes. The shoes above by America to create wild leather uppers, collocation translucent rubber sole and full texture of the wax laces, luxurious. The shoes will be on sale in May 1st, the price is $120, interested friends may wish to act as soon as possible. Air Jordan 12 "Flint Grey" will be re sold on 2016-09-21 14:20:50 Air Jordan 12 this year as a big year, we have seen the Jordan Brand for everyone to introduce a variety of classic color. The next one that is going to be on sale is this "Flint Grey" color scheme! The whole shoe is made of white and gray, and finally ends with a dark grey outsole. Simple color style, let it show a very strong demeanor of the year, it is learned that the shoes will be on sale in November, priced 190 U.S. dollars. in the NBA, no tonnage may be difficult to gain a foothold, not a pair of strong body to top numerous ravaged, but in the NBA also is to have such a group of heterogeneous, their size and even more than ordinary thinner, but they can also in NBA proudly pack, many of whom have Garnett, Durant, Allen Iverson, Miller, such a superstar level players, nevertheless, they is very powerful, in the fight against they never fall leeward, these skinny people tenaciously in survivors of the NBA, and most played fast, compared to their players in general is not dominant, but also has its own killer. Below together to count down the very thin very strong player bar. debuted an impressive pole figureSeattle supersonic period, Durant let a person remember his long hands long feet The outbreak of thunder period, can suddenly make flame dunked also be nothing difficult - George Girvin. Iceman 2.03M, but only 81.85kgshooter Reggie Miller Garnett is playing a wizened, passionate a wizened inevitable Bosh AK47 Kirilenko Prince can lead in the back of the natural Iverson, Nash and others Nash Hamilton Martin Brooks Rubio