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This exposure for the first time in Monday's 2015 Nike Command Force engraved with the two color picture released. As the year inside the giant star admiral David · Robinson's endorsement of shoes, Nike did not forget, let alone Nike then the latest independent charging system. The two models will be available for sale in the spring of 2015. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when", micro channel search dunkhome and extra welfare wayward send. source: sneakernewsAppreciation of Nike Lebron 11 color effect diagram 2013-12-08 23:18:51 accompanied by a new Nike Lebron 11 no sign of sudden exposure on the network, the big shoes website began the crazy discussion about this Lebron 11. And the famous shoes website Sneakerwatch is unique using PS technology to simulate a variety of different color matching Lebron 11, which contains the hot Yeezy and South Beach color matching, which one do you love most?In winter 1999, Hongkong I.T group under the local young men and women welcome original brand, izzue is designed for the love of self with a person. Izzue clothing to for direction, can be found on Must-have elements, is the mainstream of a cooling agent.Izzue garment for both men and women wear series, izzue Mens subdivided into basic and trend two, izzue basic series denim and the simple dress, suitable for the use of self love color match young gens. While izzue trend is still contracted for the hybrid design concept, and sportswear and jeans, and design a series of Hongkong belong to the young people of fashion.Women, provides Casual and Jeans two kinds of clothing izzue for different image and age women; izzue Jeans Series in jeans and various patterns of Tee, avant-garde design often call people a pleasant surprise, suitable for fashionable touch customers. The izzue Casual series of low-profile design without loss of uniqueness, can highlight the wearer's personality and not mere exaggeration, is the traditional work clothing options other than.Izzue avant-garde image to the public, in addition to clothing design and different, more can not fail to mention every season preparation by watching ad campaign. Japan has been using the new model of izzue vision, under the lens of fashion advertising models not only reveals the izzue set up a new banner brand image, but also to become the Hongkong of Japan after exposure to hot popular topic, visible izzue not only lead the fashion trend, or creator.Izzue is not only a very popular with the young fashion brand, with major international brands such as Sony, Apple, Samsung, Motorola equal to display their latest products and promotional activities of izzue store, izzue Hongkong has become the only high-tech hook fashion brand, and as with the scientific concept, toward continuous innovation breakthrough goal.With the steady and rapid development of izzue business, the first overseas izzue has opened in Shanghai in the fall of 2002, and is located in Malaysia 's two stores are in the winter of 2002 put into service; has opened stores across Hongkong, China, Taiwan, Macao and Malaysia amounted to 85 many open the door for the Southeast Asian market a clear direction and foundation., perhaps, has been firmly established by several strong sports brands, so the popularity of Saucony, a century old American sport, is not too high in china. But abroad, Saucony's qualifications and popularity have been among the best, and even past president George H.W. Bush is one of Saucony's users. sign is old, but young at heart, put some shoes Saucony to now, will not feel the taste of rustic design is out Cheap foamposites for sale of date. However these years Saucony also follow the pace of the times, in this popular fast cooperation era, Saucony more from time to time to introduce some joint limited styles, such as Sneaker Freaker shoes magazine recently to celebrate the 10th anniversary birthday, Saucony will launch with a vintage 90s Grid 9000 "Bushwacker" Sneaker Freaker 2002-2012, printed on the insole the anniversary of the inscription, in black, khaki and cloud color, love of friends in June 1st to the end. store check paper. source: freshnessmag nowadays, the development of shoes culture is becoming more and more mature, and shoes have become a topic that nobody talks about. Recently, the influential Shoe Fair Exhibition SNEAKER CON came to New York station. On the same day, its legendary NBA Penny Hardaway pence, Hardaway also came to the scene, and its upsurge has reached the peak. The scene more than two words can be described as spectacular! It's definitely another big fan of sneakers. Now let's feel the atmosphere of the day from the pictures below.& nbsp; & nbsp; & nbsp; 1984, when Li Ning blowing "China whirlwind" at the Los Angeles Olympics, Nike's almost in the same year signed a 21-year-old basketball star - Michael Jordan, then the more so? time, Nike global fame, performance Changhong. & nbsp; & nbsp; & nbsp; is such two seemingly unrelated people, but it seems some kind of arrangement in a contest with the competition. & nbsp; & nbsp; & nbsp; Li Ning and Nike's contest, in fact, from the Li Ning brand birth began, and 15 years is nearly five years, the two sides each other began to really feel strong pressure on the opponent brings. When fully ripe Nike China market, the same plan as "Total Annihilation" in their own house, but found himself looking at the Li Ning brand grew up, he had not thought to be a rival Li Ning Company, it seems to still be maintained From its inception when there is a strong sense of vitality in various fields began to frequently meet with their short soldiers. For Li Ning is concerned, to become one of the key global brands, it is how successfully blocking "foreign brands" in the local market, or even the local market are not restrain a brand, to talk about what is undoubtedly the internationalization Nights Tan. Please pay attention to this issue, Li Ning and Nike's marketing real cases. Part I: can not avoid international 2005 years of international sports, at least three important contract with Li Ning activity or rumors concerning: 2005 ?? 1 18, Li Ning Company and the NBA announced in Beijing, "Li Ning" became "NBA strategic partner"; January 24, 2005, the Beijing Olympic Organizing Committee announced Adidas (Suzhou) Co., Ltd. and Adidas - Salomon Group became the partner of the Beijing 2008 Olympic Games. From the beginning of the 1992 Barcelona Olympic Games as Chinese athletes to accept the award four consecutive clothes, "Li Ning" is no longer the continuation of national brands Olympic track; in September 2005, a large number of media reports, Li Ning Company intends to acquire market capitalization of 186 million pounds (2.65 billion yuan) famous British soccer supplies company - Umbro (Umbro) companies. standardized operation, Li Ning defensive back When the international color more intense sports, Li Ning inevitably involved. It should be said, in the face of this international success of the brand Nike, Li Ning has shown determination and frustration are very obvious, but the pressure is borne by Li Ning, the current exception is huge. In the international context, the only result is not going forward is to be ruthlessly eliminated. We wish to see from the following point of view compared to Li Ning, Nike gap ex Cheap air jordans for sale ists, which is the gap between the strong and the stronger person. And many Chinese brands in other industries are similar in the international sports market, Li Ning brand companies face has a very high concentration of international sports brand groups, seem to be able to take the only strategy is defensive back. Because Should "restrain" is a lose, should "not go out attack" is also an input, so the face of Nike's China Strategy, Li Ning can only take "three three evils" of the policy. First, anti-(defensive) Low trans (hit) high. 15 years, Li Ning's main source of income comes from the low-end market. In its OK to the professional high-end sporting goods business transformation process, they may have to face recognition is not high, low or accept embarrassment. In recent years in response to Anta, Sanko, led by enterprises in Jinjiang, Fujian, Li Ning launched for low-end market, the price is more than 100 dollars of "comfort equipment" products, and offer 20 square meters or less, "starting line" shoe, blocking low Brand new threats end of their formation. Although Li Ning Company has an enviable distribution network of more than 2,800 stores in China formed, but compared to Nike's revenue comes from only five or six major cities of Beijing, Shanghai, Guangzhou, and Li Ning's performance comes from the national market the status quo, to the high-end market for food has become inevitable after the successful defense of Li Ning Company. & nbsp; & nbsp; & nbsp; Second, anti-(keep) the local anti-(hit) abroad. Although Li Ning in the domestic market after the company achieved 15 years of rapid growth, especially Li Ning Company to adjust business strategy after 2002, Li Ning's annual operating income from the 720 million yuan, 800 million yuan and 1.2 billion yuan in 2004 rose to 18 billion. But look at the speed of foreign competitors will know, Li Ning in this than speed, than the size of the contest, advancing quickly enough. In 1999, when Li Ning reached annual sales of 700 million yuan in China, Nike's sales in the Chinese market only 300 million yuan, 100 million yuan Adidas. But after 1999, Nike, Adidas in China's growth rate is far more than the Li Ning, Nike's growth in recent years in the domestic market are as high as 30%. The reason, Nike and other international brands to seek China's domestic market can give short-term profits, but will focus on the consumer to cultivate, build channels, a brand, Li Ning have to protect profits, insurance market, insurance brand, multi-line operations. Third, the anti-(keep) the anti-popular (hit) the mainstream. Li Ning in the development of the domestic market, initially taking a "full motion" strategic positioning, and take a "leisure + sports" model of development. But as Nike, Adidas and the international mainstream sports - to promote basketball, football and other marriage patterns inroads into the domestic market. Li Ning brand marginalization trends are becoming evident, even in some large urban brand appeal continues to decline. To change this passive situation, Li Ning Company currently has men's basketball, football, women's tennis, fitness projects has the most extensive public foundation, have a tremendous impact on society as a key project of sports specialization object. Li Ning, a succession of Spanish men, women's basketball contract, signed with the NBA to promote basketball game on campus, etc. are doing some positive attempts and efforts. strong alliance, Li Ning international attempts We can say that sport is Chinese first open field. When we planned economy, when we are still very conservative in their entertainment, news, etc., competitive sports was an important part of patriotism and unpreced cheap jordans ented liberation. So from this perspective, sport is our first field with the international standards. The elite athletes such as Li Ning is the first in that era, the most comprehensive travel around the world of people, so you can say that the globalization of the seed planted very early in the Li Ning hearts, so we will find that the Li Ning Company is one of the few, from beginning its inception more positive stand on the global level thinking local companies. In addition because the business development needs, the Li Ning company needs and Olympic, NBA, athletic teams of foreign business cooperation, the Li Ning, the company is in all aspects of the strongest companies in various fields of international cooperation, in order to learn more from cooperation more nutrients from the table below we can see reflected: Part II: change, beyond self-denying soul ? A great company is great, it is not due to his continued success. But it can still loves to keep in the event of difficulties and setbacks, and ultimately self-transcendence. A "beat to death" of the company than a "big company" more existence. Li Ning and Nike in their respective business development course, on several occasions experienced such self-transformation and self-transcendence Fenghuang Nie & nbsp;. Li Ning's "subtraction" and "addition" For a stage success of the enterprise, the most difficult to give up the initial success of their own experience, but sometimes lethal home business is precisely this terrible experience. Li Ning Company was founded in 1990, has been developed are relatively smooth. But by 1999, the company's sales from $ 76 million in 1997 fell to around $ 60 million. Li Ning, a substantial decline in sales to sounded a wake-up call, so in the course of the world's leading companies in all aspects of cooperation, Li Ning, the company began its own "subtraction." & nbsp; & nbsp; & nbsp; First, the "minus" family "plus" newcomers. Li Ning has a kinship with the senior management group have left. Meanwhile hired professional managers from various industries involved in the management of enterprises. Second, the "minus" float "plus" shareholders. To achieve the separation of management and ownership, the transition to a modern enterprise system. Li Ning himself fade out the daily operations of the company, and gradually turned to grasp the strategic direction and operational areas of the capital layout. And the use of listed holdings of shares held by the family, including the introduction of Singapore Investment Corporation, including the shareholders. Third, the "minus" (RPA) complex "plus" International (concept). Li Ning strong patriotic feeling its early successes included not unrelated, but to become a global sports brand, we need to be more open, just and fair competitive environment and competitors expand loves. So while sponsorship basketball team in the country, receiving awards in areas such as the Olympic defeat, Li Ning company or according to a predetermined plan with France, Spain, NBA and other sports organizations and national cooperation. Fourth, the "minus" association (company) "plus" brand (agency). Li Ning brand is to create, at the suggestion of the Professional level institutions, previously a dozen companies have integrated into the Li Ning Sports Goods Group's initial realization of clear group structure. At the same time to strengthen the management of the Li Ning brand, in October 2001, set up a special marketing, sales and operations support department is responsible for the overall planning of the brand. Nike suffered "China problem" Nike founder Knight of the Chinese market has been looking forward to this: "China has two billion feet do we air jordan 11 space jam for sale want them to have to wear Nike!!." But the face of the Chinese market, Nike maverick personality also suffered some minor trouble, the ins and outs of some of the problems but also makes Nike have to seriously examine their words and deeds in the Chinese market. New problems encountered on the Chinese market, but also makes Nike has been more targeted in changes in the global market. Pride of international brands in recent years, frequent mistakes in the Chinese market, a critical factor is the government's supervision started to increase, consumer psychology matures. So I leaned over, international operating experience and local market characteristics, combined as many international brands continue to grow in the required course. Nike's "scraped the bone healing" Nike's performance reached $ 9.6 billion peak in 1998, but began to decline. Nike sneakers was reduced by 14% of global sales, sports apparel decreased by 9%, when Nike laid off 1,600 people, one-third reduction in the marketing budget. Michael Jordan retired again brought the Nike worse, lost the most legendary and inspiring a endorsers, Nike ads almost the main engine flameout, Nike is facing a very severe test. And founded in 1999 after the death of one person Bowerman, the former was no longer involved in the company's specific business founder Knight had to come back and rebuild the company's new order. In the time of distress, Nike's Knight in order to enhance performance, once again raised the change of "magic wand": First, the reconstruction of a new management team. Knight hired from PepsiCo's Tony Blair as the new chief financial officer, the company hired from PoloRalphLauren Thomas? Clark served as chief operating officer, and bold use of dual leadership system, promoted senior director Mark? Parker and Charles? Denson as joint implementation long, establish a new management team, the integration of old and new and the different expertise of personnel. Second, to strengthen the supply chain system. Nike old supply chain system is very confusing, scattered in 27 sets of computer systems around the world to take individual actions, not in communication with each other, so often caused by selling products out of stock, the stock too much unsalable goods phenomenon. In order to establish a new supply chain system, Nike spent $ 500 million to be integrated, so that after the completion of the new time to market reduced from nine months to six months, and by the 39.9% gross profit raised to 42.9%. Third, the expansion of product lines. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Fourth, adding new brands. Nike has acquired advanced casual shoes brand colehaan, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business. 2003 new brand of earnings growth of 51%, reaching $ 1.4 billion. & nbsp; & nbsp; & nbsp; reforming under Knight, Nike gradually from a product-design firm known for innovative marketing, transformed into a highly organized and disciplined, improve efficiency, focus on new business performance, Therefore, 200,427%, another new record. And Another key initiative is the end of 2004 the company hired William Johnson? Perez, Nike is to give full play to its multi-brand sales in SC Johnson's experience to create better for the company's two brands Nike performance and make new contributions, which is under a piece of cloth in the future. Review people no finest hour If there is no comparison, the results achieved in 15 years, Li Ning Li Ning sufficient comfort temples of white hair. But put on the global sports economy platform, Li Ning and even dangerous, because an industry capable of generating opportunities for international brand is limited. And now, this opportunity did not increase, but is less and less. Even big companies like Nike to see billions of dollars such, did not dare to have a shred of competitive slack. sports brand building and exploration of movement value inseparable, but also with sports sponsorship inseparable, but what kind of sports sponsorship and decide what level of athlete sports brand brand positioning and international reputation. Over the years, contact with Li Ning brand together basically domestic elite athletes; and like Nike, Adidas such international sports brand sponsorship of clients throughout the world-class athletes around the world, which also established its world-class brand position . Li Ning to go international, domestic only sponsor athletes and sports teams is not enough. In addition, the specialization has also been a "Li Ning" the soft underbelly of the consumer brand Li Ning lack of clear and explicit recognition, which is mainly due to the ambiguity caused by the positioning of the brand Li Ning, Nike, Adidas flagship high-end sports Supplies difference is that Li Ning flagship sports and leisure, and sports and leisure itself is a vague position, as consumers of sports consumption professional development, this positioning will inevitably compromised. research and development in a number of tracking Nike show that Nike in business management and not too unconventional in many ways even still followed the Adidas company set up several decades ago recognized the success of the footwear market strategy. Compared with its competitors, Nike is the first and best will "emotional" embedded core brand of the company, he seemed like a young Ganaiganhen style around a living person, it is precisely its independence Some. and Nike to find the "Rising Star" training "Rising Star" featuring spokesperson cooperation model, not only makes the public more and more to believe that these star achievements solidarity efforts with Nike, but Nike also gained lower-cost access to the image endorsement. Focusing on sports, focusing on improving the competitive level of the athletes, which is not only need to consider Li Ning, Fujian many fast-growing "celebrity endorsements + CCTV," the sports brand should ponder deeply.a lot of people know Vans Syndicate syndicate branch name, syndicate is? The most high-end shoes limit Vans. With the creative design of the top material and Handmade, only available in the limited channel. The syndicate is a kind of concept, his independent publications, music and art activities and partners have demonstrated the most sophisticated limit and street culture. But few people know is...... When Syndicate officially established in 2005, it is just like many organizations, a group of good friends suddenly rise results, while Syndicate's original intention that located in those who have forgotten what remodeling. When Syndicate in Vans's regional brand, another company also set up a secret, it does not determine the name, no fixed office, and these members do not often meet, but they all manage the organization specific affairs, and Syndicate Cindy and the organization, which is inextricably linked, then the surface of DEFCON, DEFCON is right and proper as another branch of Syndicate. DEFCON Mid Skool Camo series of camouflage DEFCON loved, plainly still rooted in their pursuit of military style -- elements of this fashion will never fade and attention. DEFCON's debut is Syndicate released in the 2004 international conflict Mid Skool camouflage pattern series. The American version of the color, the color of the shoe body is the famous American marines desert combat uniform color color, tongue grain pattern to express body armor, and conflicts in stark contrast to the deserts of the middle east. Past, Present, Future in the past, now, future series "Past, Present, Future in the series when released second camouflage series DEFCON, members of the DEFCON in the relationship between the army and government brokered, and U.S. Defense supplier Crye Precision connector, used the national defense science and technology company? MultiCam? Camouflage pattern. MultiCam? Is a military camouflage pattern was the most advanced, in addition to the United States Army and special forces, never used for any other purpose, but Syndicate just broken her. It is in the original technology perfectly engraved, and a little hard to make enemies not plagiarism, army and government departments are assured. This thing is perfectly fulfilled the DEFCON influence. W Bo recently, Xiao Bian sneaked into a mysterious science and Technology Institute of Jordan, heard such a "two" and mysterious dialogue -- Jordan smart chip inserted into the soles of the groove! chip fixed! Change the form of intelligent has automatic attention Jordan Zhi run"! data connection for the first time! chip data correction is completed! data synchronization rate was 100%! data write "Jordan Zhi run"! master data write "WeChat sports"! Sportage "core" era! Xiaobian this just surprised, the original new Jordan smart running shoes officially listed! See the portrait - smart enthusiasts, this pair of intelligent running shoes "core" move it? currently, Jordan smart running shoes has been fully listed in the national 700+ stores. (Global shoes network editor plum)recently online exposure out of the Supreme for the legendary "East Coast Rap emperor Nas launched T-shirts, spy, T-shirt and the Nas Box Logo in classic T-shirt photo taken on 2013. It is reported that the joint series includes eight color matching, will be officially released this autumn and winter. Think of a portrait T shirt Michael Jackson price off, will this be the same height? Agam's name has long been popular, known as the "Agam shoes" of the Nike Cortez shoe is enduring, recently the shoes again released a new color, including leather and nylon two versions, a total of three colors. It is reported that the shoes are priced at 699 yuan, has landed at major stores.New Balance's running shoes, although there are many, but in contact with everyone earliest and most frequent 574 may have to be considered, although not many people now wear it to run again, but it was really a lot of wear Brush Street, with the the weather turns cooler, the brand as a theme to create a pair of new color. This time the designer with a dark blue suede uppers with black mesh fabric composition, modification details orange, pink lining and detail blessing stroke, white midsole use black ink-jet dot decorations, shoes overall with a strong youthful, Theme kind of people wear it to get out of impulse, but also the perfect response, it is learned that the shoes already available in some online store, priced at $ 80. Nike Paris Exhibition enjoy 2014-05-21 01:57:50 Nike shoes continue to organize exhibitions in Europe, held in Madrid last exhibition of the latest Nike football equipment, the exhibition held in Paris, France Phenomenal House. Exhibitors include classic shoes Nike SB Dunk Low & quot; Paris & quot; and Nike & nbsp; Air Max 1, also has the latest etc. Nike Kobe 9 Elite Low shoes. In France friends can visit oh. Dreaming Rome 2013-12-08 23:26:55 remodeling championship glory in the eyes of football fans, the glory of Europe is a dream place to start with, and that support Blues on the peninsula, and more He shook the football situation because for many years, gains accolades and much fans love and pursuit. Over the years, the Italian dream team created numerous legends fantastic moments are seared engraved in the hearts of every fan of the Italian team, while legendary striker Riva of Italy in the European Cup in 1968 against Yugoslavia in quick succession on the championship foot, more Blues won a historic moment - the Italian team in the Roman arena king, debuted at the top of the European Cup title. In the same year, as was the Italian team's sponsor brand, PUMA launched a product called Roma68 football shoes, in commemoration of the Italian championship, while more winners to all the Roma fans and the game of football on television - Italy my highest respect! Since then, Roma68 hosted its legends and became one of the most famous football PUMA shoes, wide shoes soccer fans and collectors welcome. T-toe design, narrow body of the shoe line, enduring ROMA LOGO ...... years, Roma68 design elements continue to be engraved onto the new shoes, the Italian team's loyal fans do not want to miss the essential shoes . This spring and summer, PUMA once again reinventing classic, Roma launched a new series, not only as a source of inspiration to Roma68 design, but re-interpretation of this classic material mix and match different options. This season, the collision of retro trend, PUMA will set off a wave of nostalgia thick ignite football fans sweat shade battlefield infinite passion! classic hits, shade relive the legend: Roma Basic, Roma Slim Nylon Wn's, Roma Slim Nylon series and Roma Slim Washed BRTS series season PUMA launched Roma Basic series, it is to Roma68 inspiration for the design build. This combines the simplicity and comfort of training shoes with leather uppers wrapped, very texture; black and gray color classic and understated, did not play; Thick padded tongue, docile foot arch shaping pad, all fully take into account the wearing comfort, but also makes this shoe different from Roma68 narrow shoes body lines, looks more full and thick. leather and nylon material to mix and match interpretation of classic nostalgia, is another highlight of the season PUMA Roma family. Whether Roma Slim Nylon or Roma Slim Washed BRTS, all with a distinctive color contrast to highlight the most classic PUMA Runway design elements; simple but not simple shoe type and color, let the shoes revealing pure retro feeling, Italy Great team loyal iron out a good choice Street. The Distinct Life x Reebok GL6000 joint release 2014-02-24 21:05:06 Burn Rubber Rick Williams of the main reason people in the streets this year officially launched a new brand Distinct Life Dry Goods, overwhelmed released the first to create a joint collaboration with Reebok shoes, classic Reebok GL6000 as a prototype, using superior leather, suede and nylon cloth stitched together and decorated with details at exclusive brand identity, more fashion charm. With release also includes brand hoodies, T-Shirt, pants, sweatshirts and caps and other kinds of models of a single product. It is reported that the series of shoes and clothing will be held February 14, at Detroit Burn Rubber shop first sale, and will be on the 28th landed at other specified retail outlets.